Liz Truss, Steve Bannon and Tucker Carlson? Inside the One-Time PM's Audition for Make America Great Again
Liz Truss, began the first edition of her online program with a vow to expose "the evil-doers" working to undermine Britain, the US and Europe. She explained she would reveal how an "worldwide alliance of leftists function to undermine the democratic process and the will of the people."
"We're going to look at the Trump revolution and observe how this can be achieved in Britain," Truss declared. "We will interview the key figures of the Maga movement."
In advance of the show's launch, there was a strong advocate. "This marks the start of a type of revolution," said John Solomon. His Just the News will publish the former prime minister's new audio shows.
Building Connections in the Maga-Verse
UK-based allies, including a pro-Reform adviser, assisted in her set up the her new show. Its staging is professional, if basic. The show has attracted a subscriber base of 10k in her debut week and her premiere achieved sixty-seven thousand views in that timeframe.
This represents a small opening, but in partnering with the journalist, she is being thrust into a mature right-wing media network generating and disseminating pro-Trump narratives. Central preoccupations encompass alleged censorship by the established press and a goal to eradicate a conspiratorial 'deep state' – which Truss blames for the rapid conclusion of her short and troubled leadership.
"Just the News is not well-known outside of the Maga-verse, but it does have credibility there, largely because of John Solomon, who provides analysis on Maga platforms like Bannon's 'War Room' podcast and has even questioned the former president," said an anthropology expert, who has extensively researched the Maga movement.
A Divisive Associate
The former PM's foray to import American conservative media to the UK has aligned her more closely to contentious individuals such as the journalist.
He set up the platform following scrutiny following accusations of pushing false stories about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about the former US ambassador to Ukraine.
His claims were repeated across the pro-Trump media, with he serving as a common interviewee on the prominent Fox News show. Donald Trump boosted the journalist's work.
He wrote the Ukraine claims in a number of opinion pieces for the political newspaper the Hill, where he was re-labelled as a columnist following internal criticism regarding his reporting. His narratives were pivotal in the then-president's request for the officials in Kyiv to investigate Hunter Biden and his father in that year. Those demands culminated in articles of impeachment against the president. The Senate later acquitted the commander-in-chief.
Weeks after the journalist departed the publication in autumn 2019, the outlet stated it was performing a examination of his work about Ukraine. It found the journalist had used questionable informants and said he "failed to identify crucial information about key Ukrainian sources, including the fact that they had been indicted or were being probed."
Joining the Network
Solomon's own TV and radio guest spots are a sign of the political media environment the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a program he presents on Real America's Voice, a rightwing cable channel that is where you find the pro-Trump commentator Steve Bannon and on which Tucker Carlson also features. The ex-PM has already hosted the political operative on an early episode.
By partnering with Solomon and Just the News, she has become a small part in a extensive web of right-wing publications that frequently cross-promote stories.
The journalist's podcast and Real America's Voice show have frequently included individuals such as commentator Mike Benz, a conservative commentator whose arguments against the foreign aid agency was referenced by the X owner as grounds for shutting down the government body.
A Global Media Play
Even though her awkward delivery and career difficulties have drawn derision within the UK, some US observers are taking seriously her bid to reinvent herself as a local version of the pro-Trump media ecosystem.
"You have to take people like Truss with seriousness, despite the fact that you may not want to take them literally," stated Rob Flaherty, who worked in the Biden White House.
"You saw how in 2024 President Trump leveraged that alternative press to spread his narrative. Undoubtedly that sphere transmits and affects debate overseas. It seems fairly obvious to me that the environment in the Britain are akin to what enabled this parallel press sphere to flourish in the US."
a political theory expert, said the online conservative ecosystem was already having an impact in Britain.
"Digital media is borderless," Finlayson remarked. "There is a certain environment within which stuff flows – sometimes appearing in harsh versions and occasionally in softer tones – but which is interlinked."
Professor Hinton said the growth of the internet-based right wing in the UK in recent times meant the "potential to have a larger effect is considerable."
A Transatlantic Ambition
"Both Truss and the Reform UK leader recently were featured at the the major conservative conference, where I saw they deployed pro-Trump themes prior to the {king of Maga|